Printed from https://ideas.repec.org/b/spr/prbuec/978-3-030-76935-2.html
My bibliography
Save this book
Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-76935-2
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Mona R. Springer-Norden & Rainer Olbrich & Philipp Brüggemann & Carsten D. Schultz, 2021. "Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 1-11, Springer.
- Sascha Steinmann & Masoumeh Hosseinpour & Gunnar Mau & Markus Schweizer, 2021. "The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 12-19, Springer.
- Olivier Reimann & Oliver Thomas & Gunther Kucza & Stefan Schuppisser, 2021. "First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 20-23, Springer.
- Sandra Milena Sánchez Cárdenas & Diego Andrés Álvarez Oliveros & Néstor Fabián Díaz Huertas & Jose Armando Deaza Ávila, 2021. "Brand Architecture: Strategy for the Development of a City Brand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 24-32, Springer.
- Elisa Martinelli & Francesca Canio & Giuseppe Nardin, 2021. "Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 33-40, Springer.
- Marcello Sansone & Laura Bravi & Annarita Colamatteo & Federica Murmura & Maria Anna Pagnanelli & Fabio Musso, 2021. "Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 41-46, Springer.
- Francesco Smaldone & Mario D’Arco & Vittoria Marino, 2021. "I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 47-54, Springer.
- Marcello Risitano & Giuseppe Ragione, 2021. "Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 55-64, Springer.
- H. Gendel-Guterman & B. Derqui, 2021. "The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 65-76, Springer.
- Sedki Karoui & Samy Belaid & Jérôme Lacoeuilhe, 2021. "When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 77-88, Springer.
- Anna Claudia Pellicelli, 2021. "Private Label and Brand Equity. Opportunities in New Trends," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 89-94, Springer.
- Cenk Sozen, 2021. "Examining the Network of Visitors’ Traffic in a Mall: Frequency of Visits and Educational Level," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 95-104, Springer.
- Ka Man Yuen & Fan Zeng & Chris K. Y. Lo, 2021. "Sustainable Communication and Customer Engagement on Social Media," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 105-113, Springer.
- Mariano Méndez-Suárez & Abel Monfort, 2021. "Marketing Attribution in Omnichannel Retailing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 114-120, Springer.
- Leonardo G. Garcés-Pinedo & José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Francisco J. Martínez-López, 2021. "South America: An Opportunity for Growth of Private Labels?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 121-130, Springer.
- Sandra Milena Sánchez Cárdenas & Diego Andrés Álvarez Oliveros & Néstor Fabián Díaz Huertas & Jose Armando Deaza Ávila, 2021. "Correction to: Brand Architecture: Strategy for the Development of a City Brand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages C1-C1, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbuec:978-3-030-76935-2. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.