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First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Olivier Reimann

    (ZHAW School of Management and Law)

  • Oliver Thomas

    (ZHAW School of Management and Law)

  • Gunther Kucza

    (ZHAW School of Management and Law)

  • Stefan Schuppisser

    (ZHAW School of Management and Law)

Abstract

No abstract is available for this item.

Suggested Citation

  • Olivier Reimann & Oliver Thomas & Gunther Kucza & Stefan Schuppisser, 2021. "First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 20-23, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-76935-2_3
    DOI: 10.1007/978-3-030-76935-2_3
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