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South America: An Opportunity for Growth of Private Labels?

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Leonardo G. Garcés-Pinedo

    (University of Almería)

  • José Luis Ruiz-Real

    (University of Almería)

  • Juan Carlos Gázquez-Abad

    (University of Almería)

  • Francisco J. Martínez-López

    (University of Granada)

Abstract

Food retail occupies a transcendental place in economic and business activity around the world. As a region, South America has stood out in recent years for its sustained economic growth. In this context, countries within this region, such as Chile, Colombia, and Peru, have changed consumer preferences and behaviors. Based on a bibliographic review of secondary sources and using data from the Euromonitor Passport portal, this article analyzes the most relevant figures and characteristics of the food retail and private label sectors in South America from the perspective of supply and domestic consumption. To this end, an assessment of modern food channels in Chile, Colombia, and Peru is carried out, followed by an analysis of the most critical factors that affect the development of these sectors in these countries, how companies develop in these markets, and the window of opportunity afforded to private labels.

Suggested Citation

  • Leonardo G. Garcés-Pinedo & José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Francisco J. Martínez-López, 2021. "South America: An Opportunity for Growth of Private Labels?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad (ed.), Advances in National Brand and Private Label Marketing, pages 121-130, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-76935-2_15
    DOI: 10.1007/978-3-030-76935-2_15
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