Printed from https://ideas.repec.org/b/spr/isiams/978-3-319-77550-0.html
My bibliography
Save this book
The Experience Logic as a New Perspective for Marketing Management
Editor
- Tonino Pencarelli(University of Urbino “Carlo Bo”)Fabio Forlani(University of Perugia)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-77550-0
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Tonino Pencarelli & Fabio Forlani, 2018. "Introduction to the Experience Logic: Key Concepts and Contents," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 1-12, Springer.
- Fabio Forlani & Andrea Buratti & Tonino Pencarelli, 2018. "Experiential Perspective in Management Literature: A Systematic Review," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 15-42, Springer.
- Tonino Pencarelli & Fabio Forlani, 2018. "Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 43-67, Springer.
- Fabio Forlani & Tonino Pencarelli, 2018. "The Tourist Offer of the Destination in an Experience Logic Perspective," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 71-89, Springer.
- Gian Luca Gregori & Tonino Pencarelli & Valerio Temperini & Simone Splendiani & Fabio Forlani, 2018. "Sustainable Management of Events in an Experiential Perspective," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 91-109, Springer.
- Fulvio Fortezza & Andrea Dusi & Tonino Pencarelli, 2018. "How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 111-123, Springer.
- Elisabetta Savelli, 2018. "Experience Economy and the Management of Shopping Centers: The Role of Entertainment," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 125-148, Springer.
- Mara Cerquetti, 2018. "The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 149-168, Springer.
- Tonino Pencarelli & Marco Cioppi & Ilaria Curina & Fabio Forlani, 2018. "Experience Logic: The New Challenge for Trade Fairs," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 169-185, Springer.
- Emanuela Conti, 2018. "The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 187-204, Springer.
- Tonino Pencarelli & Fabio Forlani & Mauro Dini, 2018. "Marketing of Traditional-Local Products in the Experience Logic Perspective," International Series in Advanced Management Studies, in: Tonino Pencarelli & Fabio Forlani (ed.), The Experience Logic as a New Perspective for Marketing Management, pages 205-220, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isiams:978-3-319-77550-0. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.