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Content
2024
- 1-11 Strategic Agility: An Introduction
In: Strategic Agility in Dynamic Business Environments
by Marco Balzano & Guido Bortoluzzi - 13-32 The Historical Roots of Strategic Agility
In: Strategic Agility in Dynamic Business Environments
by Marco Balzano & Guido Bortoluzzi - 33-50 The Academic Debate on Strategic Agility: A Literature Review
In: Strategic Agility in Dynamic Business Environments
by Marco Balzano & Guido Bortoluzzi - 51-97 Cases of Strategic Agility
In: Strategic Agility in Dynamic Business Environments
by Marco Balzano & Guido Bortoluzzi - 99-108 Strategic Agility: A New Paradigm for Strategy?
In: Strategic Agility in Dynamic Business Environments
by Marco Balzano & Guido Bortoluzzi
2022
- 1-8 The Evolution of the Sustainability Mindset in Retailing and Service Management
In: Managing Sustainability
by Beatrice Luceri & Elisa Martinelli - 1-12 Introduction: A Multilevel Cultural Context Framework
In: Marketing in Culturally Distant Countries
by Giovanna Magnani - 9-31 Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector
In: Managing Sustainability
by Laura Bravi & Riccardo Gori & Fabio Musso - 13-61 Marketing in “Distant” Countries
In: Marketing in Culturally Distant Countries
by Giovanna Magnani - 33-55 Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research Agenda
In: Managing Sustainability
by Sandro Castaldo & Andrea Ciacci & Lara Penco - 57-75 Corporate Social Responsibility in the Banking Industry: An Overview
In: Managing Sustainability
by Antonella Angelini & Federica Nieri - 63-91 A Review of Culture-Bound Approaches to International Marketing and Trends Ahead
In: Marketing in Culturally Distant Countries
by Giovanna Magnani - 77-91 The World of Changes: COVID-19’s Impact on the Retail Path Towards Sustainability
In: Managing Sustainability
by Jelena Mazaj & Monica Grosso & Sandro Castaldo - 93-110 Online Shopping and Sustainability. Willingness to Pay a Contribution to Offset Environmental Pollution
In: Managing Sustainability
by Cristina Zerbini & Donata Tania Vergura - 93-130 The Cultural Adaptation of the Marketing Mix
In: Marketing in Culturally Distant Countries
by Giovanna Magnani - 111-130 Small Retailers in Small Towns: An Explorative Study on Shopping Behaviour for Improving Social Sustainability in an Urban Centre
In: Managing Sustainability
by Gabriele Qualizza & Patrizia Luca - 131-146 Exploring Augmented Reality Applications for Sustainable Retailing
In: Managing Sustainability
by Federica Caboni & Roberto Bruni - 131-184 Managing the “4Ps” in Culturally Distant Countries: From Theory to Business Practice
In: Marketing in Culturally Distant Countries
by Giovanna Magnani - 147-168 To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging
In: Managing Sustainability
by Gabriele Murtas & Giuseppe Pedeliento & Daniela Andreini - 169-184 How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue
In: Managing Sustainability
by Costanza Dasmi & Diletta Acuti & Laura Grazzini & Gaetano Aiello
2021
- 1-10 Introduction
In: Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi - 11-30 The Trigger: Identification of Entrepreneurial Virtues
In: Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi - 31-62 The Family Business Continuity: Entrepreneurial Processes and Heuristics
In: Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi - 63-94 The Convergence: Entrepreneurial Essence
In: Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi - 95-114 The External Effect: Change Is the Constant in the Evolution of Every Business, Including Family’s Ones
In: Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi - 115-154 The Leadership Style to Lead the Evolution of the Entrepreneurial Essence: A Proposal
In: Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi
2020
- 1-5 Introduction
In: Art and Business
by Stefania Masè - 1-20 Innovation Management, Healthcare Challenges and eHealth
In: Innovation in Community-Based Private Practices Through eHealth
by Nicola Cobelli - 1-21 Introduction to the Country of Origin Effect in International Marketing Strategies
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 9-20 Art and Business
In: Art and Business
by Stefania Masè - 21-37 The Choices of Adoption of eHealth Tools: An Analysis of Research Models
In: Innovation in Community-Based Private Practices Through eHealth
by Nicola Cobelli - 21-47 Systematic Literature Review in the Field of Art and Business
In: Art and Business
by Stefania Masè - 23-38 Strategic Entry Modes and Country of Origin Effect
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 39-54 Telemedicine as an eHealth Tool for Empowering Community-Based Private Health Professionals in the Italian Context
In: Innovation in Community-Based Private Practices Through eHealth
by Nicola Cobelli - 39-73 Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 51-67 Art and Business a Relational Model
In: Art and Business
by Stefania Masè - 55-86 Reasons for the Non-Adoption of Telemedicine in Italy: An Empirical Study
In: Innovation in Community-Based Private Practices Through eHealth
by Nicola Cobelli - 69-79 Art and Corporate Social Responsibility
In: Art and Business
by Stefania Masè - 75-95 Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–Market Perspectives
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 81-98 Art and Communication
In: Art and Business
by Stefania Masè - 97-117 From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 99-112 Art and Cross-Cultural Business
In: Art and Business
by Stefania Masè - 113-122 Art and Business Collections
In: Art and Business
by Stefania Masè - 119-148 The Role of Country of Origin in Foreign Retailers’ Strategies
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 123-135 Art and Consumer Perception
In: Art and Business
by Stefania Masè - 137-146 Discussion and Conclusion
In: Art and Business
by Stefania Masè - 149-180 Online Channels and the Country of Origin
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca - 181-188 Conclusion to the Country of Origin Effect on Decision-Making in Practice
In: International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca
2019
- 3-8 The Pioneers: Racing as the Main Sales Promotion Tool
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 9-16 The First Paradigm: Mass Production and Mass Marketing
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 17-23 The Metamorphosis of the Automotive Market
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 25-31 The 1930s: Europe Behind in Marketing Strategies
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 35-39 Back from the Brink: Europe’s Surprisingly Strong Recovery
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 41-44 The “Golden Age” in the U.S.: From a Class-Based Market to a Personal One
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 45-49 Lessons from the Japanese: The Third Paradigm
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 51-54 The Dawn of Globalisation
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 55-58 The Secrets of Success
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 59-65 Marketing Science: The Beginnings
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 67-78 Marketing Progress: A Never-Ending Story
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 81-93 The First Oil Shock: A Turning Point in Production and Marketing
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 95-103 Mass Customization: Another Marketing Breakthrough
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 105-113 Braced for a New Model of Creating Value
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 117-129 Is Disruption Taking Apart the Carmakers’ World?
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 131-140 How Platforms are Reshaping Automotive Marketing Management
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 141-154 Digital Technologies are Rewriting the Old Rules of Marketing
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 155-173 Innovation and Digital Transformation in the Automotive Industry
In: Marketing Innovations in the Automotive Industry
by Elena Candelo - 175-192 Towards the 2030s: Unusual Times Call for Unusual Strategies
In: Marketing Innovations in the Automotive Industry
by Elena Candelo
2018
- 1-12 Introduction to the Experience Logic: Key Concepts and Contents
In: The Experience Logic as a New Perspective for Marketing Management
by Tonino Pencarelli & Fabio Forlani - 1-15 Introduction
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 15-42 Experiential Perspective in Management Literature: A Systematic Review
In: The Experience Logic as a New Perspective for Marketing Management
by Fabio Forlani & Andrea Buratti & Tonino Pencarelli - 17-67 The Internationalization Processes of SMEs
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 43-67 Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
In: The Experience Logic as a New Perspective for Marketing Management
by Tonino Pencarelli & Fabio Forlani - 69-90 The Impacts of Management on the International Development of SMEs
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 71-89 The Tourist Offer of the Destination in an Experience Logic Perspective
In: The Experience Logic as a New Perspective for Marketing Management
by Fabio Forlani & Tonino Pencarelli - 91-109 Sustainable Management of Events in an Experiential Perspective
In: The Experience Logic as a New Perspective for Marketing Management
by Gian Luca Gregori & Tonino Pencarelli & Valerio Temperini & Simone Splendiani & Fabio Forlani - 91-138 Culture and Its Dimensions: General Implications for Management
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 111-123 How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
In: The Experience Logic as a New Perspective for Marketing Management
by Fulvio Fortezza & Andrea Dusi & Tonino Pencarelli - 125-148 Experience Economy and the Management of Shopping Centers: The Role of Entertainment
In: The Experience Logic as a New Perspective for Marketing Management
by Elisabetta Savelli - 139-163 Chinese Cultural Roots and Their Influence on Managerial Issues
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 149-168 The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach
In: The Experience Logic as a New Perspective for Marketing Management
by Mara Cerquetti - 165-214 Empirical Analysis
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 169-185 Experience Logic: The New Challenge for Trade Fairs
In: The Experience Logic as a New Perspective for Marketing Management
by Tonino Pencarelli & Marco Cioppi & Ilaria Curina & Fabio Forlani - 187-204 The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study
In: The Experience Logic as a New Perspective for Marketing Management
by Emanuela Conti - 205-220 Marketing of Traditional-Local Products in the Experience Logic Perspective
In: The Experience Logic as a New Perspective for Marketing Management
by Tonino Pencarelli & Fabio Forlani & Mauro Dini - 215-239 Discussion of Research Findings
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 241-255 Conclusion and Directions for Future Research
In: Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen
2017
- 1-16 A Brief History of Marketing—65-Years of Journey from 1948 to 2013
In: Marketing and Customer Loyalty
by Mauro Cavallone - 1-23 Systematic Literature Review
In: Business Model Innovation
by Daniela Andreini & Cristina Bettinelli - 17-61 Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
In: Marketing and Customer Loyalty
by Mauro Cavallone - 25-53 Business Model Definition and Boundaries
In: Business Model Innovation
by Daniela Andreini & Cristina Bettinelli - 55-116 Business Model Innovation: A Thematic Map
In: Business Model Innovation
by Daniela Andreini & Cristina Bettinelli - 63-81 TES Marketing
In: Marketing and Customer Loyalty
by Mauro Cavallone - 83-126 The TES Marketing Mix
In: Marketing and Customer Loyalty
by Mauro Cavallone - 117-135 Multilevel Analysis of Business Model Innovation
In: Business Model Innovation
by Daniela Andreini & Cristina Bettinelli - 137-158 BMI from the Perspective of Five Disciplines
In: Business Model Innovation
by Daniela Andreini & Cristina Bettinelli - 159-176 Conclusions and Research Agenda
In: Business Model Innovation
by Daniela Andreini & Cristina Bettinelli