branding@thedigitalage
Editor
- Herbert Meyers
- Richard Gerstman
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781403905468
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Book Chapters
The following chapters of this book are listed in IDEAS- Herbert Meyers & Richard Gerstman, 2001. "Introduction," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, pages 1-5, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "The Internet Explosion," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 1, pages 6-21, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "From Retailing to E-Tailing," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 2, pages 22-34, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "E-Retailing: A Look Ahead," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 3, pages 36-47, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "Web Brands," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 4, pages 48-61, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "The Strategic Role of E-Branding," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 5, pages 62-75, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "The Dynamics for Package Goods on the Internet," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 6, pages 76-89, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "Brand Design for Digital Viewing," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 7, pages 90-101, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "Interactive Brand Design Research," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 8, pages 102-115, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "Interfacing with the Consumer," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 9, pages 116-129, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "Interfacing with Advertising," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 10, pages 130-140, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "Brand Identity and the Law," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 11, pages 142-155, Palgrave Macmillan.
- Herbert Meyers & Richard Gerstman, 2001. "A Look Ahead: E-Biz in the New Millennium," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 12, pages 156-169, Palgrave Macmillan.
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