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Interfacing with Advertising

In: branding@thedigitalage

Author

Listed:
  • Herbert Meyers
  • Richard Gerstman

Abstract

Many people really look at e-branding as distinct and different from traditional branding. And there are certain elements that may be different, but once it starts to become mainstream, then traditional branding will encompass what is now e-branding and people will just call it “business.”

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2001. "Interfacing with Advertising," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 10, pages 130-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0546-8_11
    DOI: 10.1057/9781403905468_11
    as

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