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Interfacing with the Consumer

In: branding@thedigitalage

Author

Listed:
  • Herbert Meyers
  • Richard Gerstman

Abstract

Today, anytime you talk about marketing in the future, it’s about marketing on the Internet. It’s a moving target. What’s new today will be entirely different next year. That applies to Pepsi as much as to any other consumer products company. But, for a product category such as carbonated soft drinks, with its overwhelmingly young consumer profile, it is perhaps even more critical to know how to use the Internet effectively.

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2001. "Interfacing with the Consumer," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 9, pages 116-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0546-8_10
    DOI: 10.1057/9781403905468_10
    as

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