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Brands as Intellectual Property

In: Brands

Author

Listed:
  • Janet Fogg

    (Markforce Associates)

Abstract

A trade mark is defined in the UK Trade Marks Act 1994 as ‘any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another undertaking. A trade mark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packing.’ While in practice most trade marks consist of a word or words, logos, labels or a combination of these, trade marks can also consist of one or more of the following; Slogans. Shapes. Sounds. Smells. The overall getup of a product.

Suggested Citation

  • Janet Fogg, 1998. "Brands as Intellectual Property," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 72-81, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-26070-6_8
    DOI: 10.1007/978-1-349-26070-6_8
    as

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