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Commodity Branding

In: Brands

Author

Listed:
  • Joe Pope

    (ENZA)

  • David Cullwick

    (Ernst & Young)

  • Jo Kennelly

    (Ernst & Young)

Abstract

In marketing the term commodity is synonymous with primary products and raw materials. A commodity undergoes minor processing before being sold or traded in the marketplace. A commodity can either be a primary product that is used in the manufacture of processed products, such as oil, which is used to make plastic, or it can be sold as a sourced product, such as drinking water, which is packaged and marketed in bottles.

Suggested Citation

  • Joe Pope & David Cullwick & Jo Kennelly, 1998. "Commodity Branding," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 161-175, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-26070-6_16
    DOI: 10.1007/978-1-349-26070-6_16
    as

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