Retailing Management
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-23488-2
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Book Chapters
The following chapters of this book are listed in IDEAS- David Walters, 1994. "Understanding How the Business Makes Decisions: Corporate Strategy, Critical Success Factors and Strategy Implementation," Palgrave Macmillan Books, in: Retailing Management, chapter 1, pages 1-28, Palgrave Macmillan.
- David Walters, 1994. "Customer Expectations, Retail Response: the Components of Sales Volume," Palgrave Macmillan Books, in: Retailing Management, chapter 2, pages 32-41, Palgrave Macmillan.
- David Walters, 1994. "Managing Gross Margins," Palgrave Macmillan Books, in: Retailing Management, chapter 3, pages 42-54, Palgrave Macmillan.
- David Walters, 1994. "Managing Operating Margins," Palgrave Macmillan Books, in: Retailing Management, chapter 4, pages 55-62, Palgrave Macmillan.
- David Walters, 1994. "Managing the Cash Generation Activity," Palgrave Macmillan Books, in: Retailing Management, chapter 5, pages 63-75, Palgrave Macmillan.
- David Walters, 1994. "Strategic and Operating Economics of the Business," Palgrave Macmillan Books, in: Retailing Management, chapter 6, pages 76-93, Palgrave Macmillan.
- David Walters, 1994. "The Retail Business as a Component in the Supply Chain," Palgrave Macmillan Books, in: Retailing Management, chapter 7, pages 94-106, Palgrave Macmillan.
- David Walters, 1994. "The Retail Business as an International Business," Palgrave Macmillan Books, in: Retailing Management, chapter 8, pages 107-124, Palgrave Macmillan.
- David Walters, 1994. "An Integrated Approach for Management Decision Making," Palgrave Macmillan Books, in: Retailing Management, chapter 9, pages 125-145, Palgrave Macmillan.
- David Walters, 1994. "Deriving Target Customer Group Characteristics," Palgrave Macmillan Books, in: Retailing Management, chapter 10, pages 149-173, Palgrave Macmillan.
- David Walters, 1994. "Interpreting Customer Expectations," Palgrave Macmillan Books, in: Retailing Management, chapter 11, pages 174-199, Palgrave Macmillan.
- David Walters, 1994. "Allocating Resources to Meet Customer Expectations and Create Added Value for the Customer," Palgrave Macmillan Books, in: Retailing Management, chapter 12, pages 200-226, Palgrave Macmillan.
- David Walters, 1994. "Customer and Corporate Productivity: Measuring Customer Satisfaction and Corporate Performance," Palgrave Macmillan Books, in: Retailing Management, chapter 13, pages 227-246, Palgrave Macmillan.
- David Walters, 1994. "Key Decision Areas: Objectives, Strategy Options and the Role of Shopping Missions," Palgrave Macmillan Books, in: Retailing Management, chapter 14, pages 249-270, Palgrave Macmillan.
- David Walters, 1994. "Managing the Implementation Process," Palgrave Macmillan Books, in: Retailing Management, chapter 15, pages 271-303, Palgrave Macmillan.
- David Walters, 1994. "Implementing Retailing Management Decisions: Recent Examples," Palgrave Macmillan Books, in: Retailing Management, chapter 16, pages 307-318, Palgrave Macmillan.
- David Walters, 1994. "Implementing Retailing Management Decisions: Fleetwood Ltd," Palgrave Macmillan Books, in: Retailing Management, chapter 17, pages 319-334, Palgrave Macmillan.
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