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The Retail Business as a Component in the Supply Chain

In: Retailing Management

Author

Listed:
  • David Walters

    (European Business School)

Abstract

Retailing has experienced a great many changes in recent years and to ensure that individual companies have been able to maintain their profitability numerous ways have been sought by which customer satisfaction may be met but at the same time costs contained. The notable characteristics of customer satisfaction have been the expectations for choice, availability, quality, exclusivity (these being merchandise issues); instore services and service facilities, and store interiors in which they feel comfortable (as opposed to ‘crowded’) and which have a logic in their design and layout.

Suggested Citation

  • David Walters, 1994. "The Retail Business as a Component in the Supply Chain," Palgrave Macmillan Books, in: Retailing Management, chapter 7, pages 94-106, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-23488-2_7
    DOI: 10.1007/978-1-349-23488-2_7
    as

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