European Corporate Strategy
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-22313-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Oliver L. Landreth, 1992. "The Challenges Ahead," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 1, pages 1-21, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "CMB Packaging: Dissecting a Transnational Merger," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 2, pages 25-42, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "FAI SpA: The Challenges of Growth," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 3, pages 43-53, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "The European Truck Manufacturing Industry: An Industry Overview," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 4, pages 54-69, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "Zust Ambrosetti, SpA: Adopting a European Perspective," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 5, pages 73-83, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "Banco Comercial Português: Putting Marketing at the Forefront," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 6, pages 84-105, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "Amsterdam Airport Schiphol: Creating a World Mainport," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 7, pages 106-119, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "SAS Scandinavian Airlines: Strategic Alliances in the Making," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 8, pages 120-140, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "Belfe Clothes: ‘L’Eleganza nello Sport’," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 9, pages 143-151, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "The Mexx Group: Textbook Innovation at Work," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 10, pages 152-164, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "Amorim Lage, S.A.: Pasta from Portugal?," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 11, pages 165-176, Palgrave Macmillan.
- Oliver L. Landreth, 1992. "Concluding Remarks," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 12, pages 177-179, Palgrave Macmillan.
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