IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-22313-8_2.html
   My bibliography  Save this book chapter

CMB Packaging: Dissecting a Transnational Merger

In: European Corporate Strategy

Author

Listed:
  • Oliver L. Landreth

Abstract

As 1992 approaches, many managers are experiencing a rude awakening to the insecurities of deregulation and the risk of foreign incursions into their own markets, space once thought inviolable. They are being caught off-guard and embarking on a frantic race to secure their positions once again through ad hoc joint ventures, mergers or acquisitions. Potential partners are sought out, approached and, ‘under the sword of Damocles’, contracts are signed; yet they fail to realise that their respective initiatives may be doomed from the start. While the new market share figures may suddenly have boosted their companies to unimagined heights, the ‘soft’ or cultural aspects of the deal are often ignored and devalued. This is particularly true in instances of cross-cultural mergers or acquisitions. While joining up two companies, whatever the legal form may be, is already a complicated matter, transnational deals face even greater obstacles. The problems are no longer limited to reconciling different corporate cultures, but extend to communication barriers, issues of national pride and questions of logistics, such as on whose home turf headquarters should be located.

Suggested Citation

  • Oliver L. Landreth, 1992. "CMB Packaging: Dissecting a Transnational Merger," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 2, pages 25-42, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-22313-8_2
    DOI: 10.1007/978-1-349-22313-8_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-22313-8_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.