Coping with Retail Giants
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137476340
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Book Chapters
The following chapters of this book are listed in IDEAS- A. Coskun Samli, 2015. "Introduction," Palgrave Macmillan Books, in: Coping with Retail Giants, pages 1-9, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Preopening Preparations," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 1, pages 11-16, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Retail Marketing Strategy Development," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 2, pages 17-25, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Fitting into Multilayered Retail Competition," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 3, pages 27-39, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Major Trends in the Retailing Sector Which Independents Must Know," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 4, pages 41-53, Palgrave Macmillan.
- A. Coskun Samli, 2015. "The Retail Evolution," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 5, pages 55-63, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Capitalizing on Market Potentials," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 6, pages 65-81, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Consumer Behavior and Retail Strategy," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 7, pages 83-102, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Strategy Alternatives," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 8, pages 103-117, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Developing, Measuring, and Managing Store Image," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 9, pages 119-134, Palgrave Macmillan.
- A. Coskun Samli, 2015. "People Are Our Strength," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 10, pages 135-147, Palgrave Macmillan.
- A. Coskun Samli, 2015. "We Must Communicate with Our Market," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 11, pages 149-160, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Developing a Merchandise Mix," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 12, pages 161-174, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Pricing Strategies," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 13, pages 175-182, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Being Connected to a Supply Chain," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 14, pages 183-189, Palgrave Macmillan.
- A. Coskun Samli, 2015. "Store Performance Evaluation," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 15, pages 191-198, Palgrave Macmillan.
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