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Developing, Measuring, and Managing Store Image

In: Coping with Retail Giants

Author

Listed:
  • A. Coskun Samli

Abstract

Aconsumer entering Sam’s or Costco certainly experiences different feelings from one entering Neiman Marcus or Saks Fifth avenue. These feelings will be accentuated by ambiance, merchandise, service, and other store features (Samli 2004). Every retail store has a personality that is the sum total of impressions a consumer will experience as he/she enters the store and shops around. That atmosphere, which is called store image, may be very suitable for some customers, and totally unsuitable for others.

Suggested Citation

  • A. Coskun Samli, 2015. "Developing, Measuring, and Managing Store Image," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 9, pages 119-134, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47634-0_10
    DOI: 10.1057/9781137476340_10
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