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Strategy Alternatives

In: Coping with Retail Giants

Author

Listed:
  • A. Coskun Samli

Abstract

Having a game plan is the strategy which implies being proactive in fulfilling certain goals. Of course, these goals primarily revolve around being proactive and catering to the particular target market in the most favorable manner. This means providing goods and services in a most favorable terms. In doing so, the retailer can achieve competitive advantage and customer loyalty. Developing competitive advantage and gaining customer loyalty demonstrates that the retail establishment has developed differential congruence which means it is helping its customers to improve their lifestyles, and, of course, simultaneously improving its chances of survival and success.

Suggested Citation

  • A. Coskun Samli, 2015. "Strategy Alternatives," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 8, pages 103-117, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47634-0_9
    DOI: 10.1057/9781137476340_9
    as

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