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Marketing to the 90s Generation

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  • Anders Parment

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Suggested Citation

  • Anders Parment, 2014. "Marketing to the 90s Generation," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-44078-5, December.
    • Handle: RePEc:pal:palbok:978-1-137-44078-5
    DOI: 10.1057/9781137440785
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    Cited by:

    1. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.

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