IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-44078-5_5.html
   My bibliography  Save this book chapter

The Cultural Environment

In: Marketing to the 90s Generation

Author

Listed:
  • Anders Parment

Abstract

When it comes to the cultural environment, there are significant differences across countries, and also within the boundaries of a country or a market, for example, between metropolitan and rural areas. There are tendencies, however, that go beyond the differences and constitute a part of what is shaping a generational cohort from the perspective of popular and consumption cultures. Many individuals across the world, regardless of country, language, culture, and metro or rural area background, have shared popular cultural experiences, not least from television programs, which are often created in the United States. This, too, has an influence on how the 90s Generation will behave not only as consumers but also as coworkers, voters, users of public service, and in other environments.

Suggested Citation

  • Anders Parment, 2014. "The Cultural Environment," Palgrave Macmillan Books, in: Marketing to the 90s Generation, chapter 5, pages 129-146, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44078-5_5
    DOI: 10.1057/9781137440785_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-44078-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.