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The 90s Generation

In: Marketing to the 90s Generation

Author

Listed:
  • Anders Parment

Abstract

In this chapter, the 90s Generation will be introduced and defined on the basis of an exposition of characteristics emerging from the period in which this generation grew up and came of age. Key characteristics of the 90s Generation will be conceptualized and the implications of the emergence of this generation for businesses will be described. Characteristics of the 90s Generation will be compared and contrasted with those of the other generations.

Suggested Citation

  • Anders Parment, 2014. "The 90s Generation," Palgrave Macmillan Books, in: Marketing to the 90s Generation, chapter 1, pages 1-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44078-5_1
    DOI: 10.1057/9781137440785_1
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    Cited by:

    1. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.

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