Big Social Mobile
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137410405
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Book Chapters
The following chapters of this book are listed in IDEAS- David F. Giannetto, 2014. "Introduction," Palgrave Macmillan Books, in: Big Social Mobile, pages 1-5, Palgrave Macmillan.
- David F. Giannetto, 2014. "The Integrated Enterprise," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 9-29, Palgrave Macmillan.
- David F. Giannetto, 2014. "Bottom Line, Mission-Critical Benefits," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 31-49, Palgrave Macmillan.
- David F. Giannetto, 2014. "Obstacles to Integration," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 51-69, Palgrave Macmillan.
- David F. Giannetto, 2014. "Understanding the New Social Consumer," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 71-87, Palgrave Macmillan.
- David F. Giannetto, 2014. "Understanding Digital Relationships," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 93-114, Palgrave Macmillan.
- David F. Giannetto, 2014. "Defining Customer and Consumer Interactions," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 115-130, Palgrave Macmillan.
- David F. Giannetto, 2014. "Identifying Ideal Digital Behaviors," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 131-154, Palgrave Macmillan.
- David F. Giannetto, 2014. "Analyzing Profitable Patterns and Segments," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 155-176, Palgrave Macmillan.
- David F. Giannetto, 2014. "Aligning Digital Initiatives with the Enterprise," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 177-196, Palgrave Macmillan.
- David F. Giannetto, 2014. "Capitalizing on the Mobile Movement," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 199-207, Palgrave Macmillan.
- David F. Giannetto, 2014. "Demystifying Big Data," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 209-220, Palgrave Macmillan.
- David F. Giannetto, 2014. "Technology Trends, Business Implications," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 221-229, Palgrave Macmillan.
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