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Bottom Line, Mission-Critical Benefits

In: Big Social Mobile

Author

Listed:
  • David F. Giannetto

Abstract

For many executives, the benefits of social media, mobile technology, and big data have been amorphous—they know that they must engage in these activities but they’re not sure how to monetize the results. They may add 100,000 followers, see thousands of people downloading their mobile application, or collect servers full of data, but translating any of this into something that will directly drive business results seems impossible.

Suggested Citation

  • David F. Giannetto, 2014. "Bottom Line, Mission-Critical Benefits," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 31-49, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41040-5_3
    DOI: 10.1057/9781137410405_3
    as

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