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The Integrated Enterprise

In: Big Social Mobile

Author

Listed:
  • David F. Giannetto

Abstract

Just about every major organization around the world has invested heavily in three key digital initiatives—social media, mobile technology, and big data—in recent years. This investment has been in dollars and in people. Companies have recruited specialized practitioners for each of these digital initiatives, adopted new technology, and hired third-party specialists. They have a lot riding on the success of these initiatives.

Suggested Citation

  • David F. Giannetto, 2014. "The Integrated Enterprise," Palgrave Macmillan Books, in: Big Social Mobile, chapter 0, pages 9-29, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41040-5_2
    DOI: 10.1057/9781137410405_2
    as

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