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The Process of Building a Country Brand and the Cornerstones of Success

In: How to Brand Nations, Cities and Destinations

Author

Listed:
  • Teemu Moilanen
  • Seppo Rainisto

Abstract

Practical experiences are valuable sources of information. The aim of this chapter is to describe a variety of country brand building processes from different countries and to recognize, through successes and failures, the features of a successful process — the cornerstones of success.

Suggested Citation

  • Teemu Moilanen & Seppo Rainisto, 2009. "The Process of Building a Country Brand and the Cornerstones of Success," Palgrave Macmillan Books, in: How to Brand Nations, Cities and Destinations, chapter 0, pages 30-76, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58459-4_3
    DOI: 10.1057/9780230584594_3
    as

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