Printed from https://ideas.repec.org/b/pal/palbok/978-0-230-52251-0.html
Brand Medicine
Editor
- Tom Blackett(Interbrand Group)Rebecca Robins(Interbrand Healthcare)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230522510
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Tom Blackett, 2001. "Introduction," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, pages 1-5, Palgrave Macmillan.
- Tom Blackett, 2001. "Branding and its potential within the pharmaceutical industry," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 9-26, Palgrave Macmillan.
- Nick Liddell, 2001. "The valuation of pharmaceutical brands," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 27-44, Palgrave Macmillan.
- Gary Lyon, 2001. "The Rx to OTC switch — creating the climate for change," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 47-59, Palgrave Macmillan.
- Hugh Ferrier, 2001. "Successful switch strategies," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 60-81, Palgrave Macmillan.
- Anne Devereux, 2001. "Direct-to-consumer branding — the US perspective," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 85-94, Palgrave Macmillan.
- Rob Benson, 2001. "Direct-to-consumer branding — Europe and Asia," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 95-112, Palgrave Macmillan.
- Michael Paling, 2001. "The role of advertising in branding pharmaceuticals," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 113-129, Palgrave Macmillan.
- David Catlett, 2001. "Public relations and its role in pharmaceutical brand building," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 130-140, Palgrave Macmillan.
- Stuart Cooper, 2001. "Clinical development and branding," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 143-150, Palgrave Macmillan.
- Rebecca Robins, 2001. "Pharmaceutical brand name development," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 151-162, Palgrave Macmillan.
- Jeremy Scholfield & Julian Thomas, 2001. "Brand packaging design," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 163-171, Palgrave Macmillan.
- Herbert M. Meyers, 2001. "Packaging for the elderly," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 172-194, Palgrave Macmillan.
- Alison Azulay, 2001. "Regulatory issues and generic names," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 197-210, Palgrave Macmillan.
- Alison Azulay, 2001. "How to achieve global trade mark protection," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 211-238, Palgrave Macmillan.
- Richard Marsh & Gareth Evans, 2001. "The government view," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 239-252, Palgrave Macmillan.
- Hugo Ehrnreich, 2001. "Nutraceuticals," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 255-273, Palgrave Macmillan.
- Patricia Tan, 2001. "Complementary and alternative medicines," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 274-295, Palgrave Macmillan.
- Tom Harrison, 2001. "The future of branding in the pharmaceutical industry," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 299-302, Palgrave Macmillan.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palbok:978-0-230-52251-0. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.