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Brand Medicine
Editor
- Tom Blackett(Interbrand Group)Rebecca Robins(Interbrand Healthcare)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230522510
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Book Chapters
The following chapters of this book are listed in IDEAS- Tom Blackett, 2001. "Introduction," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, pages 1-5, Palgrave Macmillan.
- Tom Blackett, 2001. "Branding and its potential within the pharmaceutical industry," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 9-26, Palgrave Macmillan.
- Nick Liddell, 2001. "The valuation of pharmaceutical brands," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 27-44, Palgrave Macmillan.
- Gary Lyon, 2001. "The Rx to OTC switch — creating the climate for change," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 47-59, Palgrave Macmillan.
- Hugh Ferrier, 2001. "Successful switch strategies," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 60-81, Palgrave Macmillan.
- Anne Devereux, 2001. "Direct-to-consumer branding — the US perspective," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 85-94, Palgrave Macmillan.
- Rob Benson, 2001. "Direct-to-consumer branding — Europe and Asia," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 95-112, Palgrave Macmillan.
- Michael Paling, 2001. "The role of advertising in branding pharmaceuticals," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 113-129, Palgrave Macmillan.
- David Catlett, 2001. "Public relations and its role in pharmaceutical brand building," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 130-140, Palgrave Macmillan.
- Stuart Cooper, 2001. "Clinical development and branding," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 143-150, Palgrave Macmillan.
- Rebecca Robins, 2001. "Pharmaceutical brand name development," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 151-162, Palgrave Macmillan.
- Jeremy Scholfield & Julian Thomas, 2001. "Brand packaging design," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 163-171, Palgrave Macmillan.
- Herbert M. Meyers, 2001. "Packaging for the elderly," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 172-194, Palgrave Macmillan.
- Alison Azulay, 2001. "Regulatory issues and generic names," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 197-210, Palgrave Macmillan.
- Alison Azulay, 2001. "How to achieve global trade mark protection," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 211-238, Palgrave Macmillan.
- Richard Marsh & Gareth Evans, 2001. "The government view," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 239-252, Palgrave Macmillan.
- Hugo Ehrnreich, 2001. "Nutraceuticals," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 255-273, Palgrave Macmillan.
- Patricia Tan, 2001. "Complementary and alternative medicines," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 274-295, Palgrave Macmillan.
- Tom Harrison, 2001. "The future of branding in the pharmaceutical industry," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 299-302, Palgrave Macmillan.
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