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Successful switch strategies

In: Brand Medicine

Author

Listed:
  • Hugh Ferrier

    (Sudler & Hennessey)

Abstract

As we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.

Suggested Citation

  • Hugh Ferrier, 2001. "Successful switch strategies," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 60-81, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52251-0_5
    DOI: 10.1057/9780230522510_5
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    Cited by:

    1. Maja Martinoviæ & Ivana Èolak & Zoran Barac, 2024. "Exploring customer preferences to drive successful food supplement placement in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 197-217.

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