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Regulatory issues and generic names

In: Brand Medicine

Author

Listed:
  • Alison Azulay

    (Markforce Associates)

Abstract

At a time when thousands of trade mark applications and registrations1 for pharmaceuticals populate the world’s trade mark registers, it is becoming increasingly difficult to create, clear and protect pharmaceutical marks on a global basis. Here we will explore the regulatory issues and legal aspects which impact on the creation of pharmaceutical brands as well as the criteria for trade mark searching and protection for pharmaceutical brands. We will then turn our attention to ways of maintaining the brand well after registration and the use of trade mark notices and symbols. We will also touch upon domain names.

Suggested Citation

  • Alison Azulay, 2001. "Regulatory issues and generic names," Palgrave Macmillan Books, in: Tom Blackett & Rebecca Robins (ed.), Brand Medicine, chapter 0, pages 197-210, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52251-0_14
    DOI: 10.1057/9780230522510_14
    as

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