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Brand Choice

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  • Randolph J. Trappey
  • Arch G. Woodside

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Suggested Citation

  • Randolph J. Trappey & Arch G. Woodside, 2005. "Brand Choice," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51420-1, October.
    • Handle: RePEc:pal:palbok:978-0-230-51420-1
    DOI: 10.1057/9780230514201
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