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Conclusions and Implications for Future Research and Marketing Strategy

In: Brand Choice

Author

Listed:
  • Randolph J. Trappey
  • Arch G. Woodside

Abstract

Chapter 8 recapitulates the useful findings that each of the previous chapters covers. What is found here are the results that weave the body of work together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.

Suggested Citation

  • Randolph J. Trappey & Arch G. Woodside, 2005. "Conclusions and Implications for Future Research and Marketing Strategy," Palgrave Macmillan Books, in: Brand Choice, chapter 8, pages 238-253, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51420-1_8
    DOI: 10.1057/9780230514201_8
    as

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