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Automatic Thinking and Store Choices by Near and Distant Customers

In: Brand Choice

Author

Listed:
  • Randolph J. Trappey
  • Arch G. Woodside

Abstract

Holden and Lutz (1992) propose that the reason consumers evoke different brands from long term memory into working memory is that different associates (e.g., benefits, attributes) have stronger links to some brands than others.

Suggested Citation

  • Randolph J. Trappey & Arch G. Woodside, 2005. "Automatic Thinking and Store Choices by Near and Distant Customers," Palgrave Macmillan Books, in: Brand Choice, chapter 4, pages 65-82, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51420-1_4
    DOI: 10.1057/9780230514201_4
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