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How to Manage Your Global Reputation

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  • Michael Morley

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  • Michael Morley, 2002. "How to Manage Your Global Reputation," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51219-1, March.
    • Handle: RePEc:pal:palbok:978-0-230-51219-1
    DOI: 10.1057/9780230512191
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    Cited by:

    1. Ioanna Papasolomou & Marlen Demetriou, 2005. "Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(2), pages 70-86, December.

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