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Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations

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  • Ioanna Papasolomou
  • Marlen Demetriou

Abstract

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  • Ioanna Papasolomou & Marlen Demetriou, 2005. "Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(2), pages 70-86, December.
    • Handle: RePEc:spr:irpnmk:v:2:y:2005:i:2:p:70-86
    DOI: 10.1007/BF02893258
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    References listed on IDEAS

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    1. Michael Morley, 2002. "How to Manage Your Global Reputation," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51219-1, March.
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    Cited by:

    1. Suyun Chen & Yu Ji, 2022. "Do Corporate Social Responsibility Categories Distinctly Influence Innovation? A Resource-Based Theory Perspective," Sustainability, MDPI, vol. 14(6), pages 1-25, March.
    2. Sara Osama Hassan & Ehab Mohamed AbouAish, 2018. "The impact of strategic vs. tactical cause-related marketing on switching intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 253-314, September.

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