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Culture and Positioning as Determinants of Strategy

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  • Tony Ellson

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  • Tony Ellson, 2004. "Culture and Positioning as Determinants of Strategy," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-50981-8, October.
    • Handle: RePEc:pal:palbok:978-0-230-50981-8
    DOI: 10.1057/9780230509818
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    Cited by:

    1. Kobernyuk, Elena & Stiles, David & Ellson, Tony, 2014. "International joint ventures in Russia: Cultures' influences on alliance success," Journal of Business Research, Elsevier, vol. 67(4), pages 471-477.
    2. Martin Gerner, 2019. "Assessing and managing sustainability in international perspective: corporate sustainability across cultures – towards a strategic framework implementation approach," International Journal of Corporate Social Responsibility, Springer, vol. 4(1), pages 1-34, December.
    3. Hilary Wason & Nathalie Charlton, 2015. "How positioning strategies affect co-branding outcomes," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1092192-109, December.
    4. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.

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