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In Pursuit of the Paradigm

In: Culture and Positioning as Determinants of Strategy

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  • Tony Ellson

Abstract

This chapter considers the research design and methodology appropriate to the rationale and issues raised in the introduction of this book. Phenomenological methods were selected because of their ability and tradition in the study of culture and cultural issues. The chapter briefly explores the frictions between positivistic and phenomenological paradigms and proposes a framework for enquiry that will provide emergent patterns and themes that contribute to a theoretical foundation and conceptualization in combination with the understanding of previous literature and comment.

Suggested Citation

  • Tony Ellson, 2004. "In Pursuit of the Paradigm," Palgrave Macmillan Books, in: Culture and Positioning as Determinants of Strategy, chapter 6, pages 93-119, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50981-8_6
    DOI: 10.1057/9780230509818_6
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