Luxury Strategy in Action
Editor
- Jonas Hoffmann(SKEMA Business School,)Ivan Coste-Manière(SKEMA Business School)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230361546
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Book Chapters
The following chapters of this book are listed in IDEAS- Jonas Hoffmann & Ivan Coste-Manière, 2012. "Introduction," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, pages 1-4, Palgrave Macmillan.
- Ivan Coste-Manière & Katrina Panchout & Jacques Molas, 2012. "The Evolution of the Luxury Market: Stairway to Heaven?," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 1, pages 5-21, Palgrave Macmillan.
- Francesco Giliberti Birindelli, 2012. "Luxury Business: Multinational Organizations and Global Specializations," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 2, pages 22-36, Palgrave Macmillan.
- Giulio Pizzini, 2012. "Finance Survival Guide: Value Creation and Piña Coladas," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 3, pages 37-56, Palgrave Macmillan.
- Jonas Hoffmann & Betina Hoffmann, 2012. "The Pier Framework of Luxury Innovation," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 4, pages 57-73, Palgrave Macmillan.
- Alessandro Quintavalle, 2012. "Retailing in the Luxury Industry," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 5, pages 74-107, Palgrave Macmillan.
- Fleur Gastaldi, 2012. "Internet, Social Media and Luxury Strategy," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 6, pages 108-124, Palgrave Macmillan.
- Tinne Van Gorp, 2012. "Branding Principles in the Luxury Industry," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 7, pages 125-143, Palgrave Macmillan.
- Rasa Stankeviciute, 2012. "Brand Extensions in the Luxury Industry," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 8, pages 144-159, Palgrave Macmillan.
- Christophe Sempels, 2012. "Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 9, pages 160-181, Palgrave Macmillan.
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