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The Evolution of the Luxury Market: Stairway to Heaven?

In: Luxury Strategy in Action

Author

Listed:
  • Ivan Coste-Manière
  • Katrina Panchout
  • Jacques Molas

Abstract

Luxury is the art of fools, said Henri Duvernois. In the space of 20 years, the luxury market has changed, almost beyond recognition. The narrow range of customer-targeted and the exclusive-distribution channels have been replaced by a stretching of the brand to appeal to and be affordable by a wider range of consumers.

Suggested Citation

  • Ivan Coste-Manière & Katrina Panchout & Jacques Molas, 2012. "The Evolution of the Luxury Market: Stairway to Heaven?," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, chapter 1, pages 5-21, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-36154-6_2
    DOI: 10.1057/9780230361546_2
    as

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