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Introduction

In: Luxury Strategy in Action

Author

Listed:
  • Jonas Hoffmann
  • Ivan Coste-Manière

Abstract

What exactly do we mean by ‘luxury’? Most of us are able to recognize a luxury product, but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because our perception of luxury is individual; it depends on our individual real-life experiences. We each value a different aspect of what we call luxury. It may be to do with rarity, class, quality or comfort. Luxury could be something tailor-made, something special to do, or to own, a privilege, or simply the time to do what we want with our money.

Suggested Citation

  • Jonas Hoffmann & Ivan Coste-Manière, 2012. "Introduction," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Luxury Strategy in Action, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-36154-6_1
    DOI: 10.1057/9780230361546_1
    as

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