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International Marketing in the Network Economy

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  • Florian Kohlbacher

    (German Institute for Japanese Studies)

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Suggested Citation

  • Florian Kohlbacher, 2007. "International Marketing in the Network Economy," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-28836-2.
    • Handle: RePEc:pal:palbok:978-0-230-28836-2
    DOI: 10.1057/9780230288362
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    Cited by:

    1. Nonaka, Ikujiro & Kodama, Mitsuru & Hirose, Ayano & Kohlbacher, Florian, 2014. "Dynamic fractal organizations for promoting knowledge-based transformation – A new paradigm for organizational theory," European Management Journal, Elsevier, vol. 32(1), pages 137-146.
    2. Ionuţ Magdalena & Andreea Mocanu, 2020. "Transfer of Marketing Knowledge in SMEs," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 14, pages 187-204, Editura Lumen.

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