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Introduction

In: International Marketing in the Network Economy

Author

Listed:
  • Florian Kohlbacher

    (German Institute for Japanese Studies)

Abstract

‘In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge’ (Nonaka, 1991: 96). This statement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge-creating company (cf. also 3.4) in 1991. According to Wenger and Snyder (2000: 139), ‘[t]oday’s economy runs on knowledge, and most companies work assiduously to capitalize on that fact’, and Davis and Botkin (1994: 165) posit that ‘[t]he next wave of economic growth is going to come from knowledge-based businesses’. Indeed, significant numbers of scholars have observed that our society has evolved into a ‘knowledge society’2 (cf., for example. Bell, 1973; Drucker, 1969, 1993; Stehr, 1994; Stehr and Ericson, 1992; Toffler, 1990), and our economy into a ‘knowledge economy’ (cf., for example, Bertels and Savage, 1999; Burton-Jones, 1999; Drucker, 2002; Leibold, Probst, and Gibbert, 2002; Mokyr, 2002; Skyrme, 1999; Teece, 2000a).

Suggested Citation

  • Florian Kohlbacher, 2007. "Introduction," Palgrave Macmillan Books, in: International Marketing in the Network Economy, chapter 1, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28836-2_1
    DOI: 10.1057/9780230288362_1
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    Citations

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    Cited by:

    1. Klimczuk, Andrzej, 2014. "Rozwój regionalny wobec starzenia się społeczeństwa [Regional Development in the Context of the Population Ageing]," MPRA Paper 65373, University Library of Munich, Germany.
    2. Klimczuk, Andrzej, 2013. "Medialaby w kontekście solidarności pokoleń i wykluczenia robotycznego [Medialabs in the Context of Generations Solidarity and Robotics Divide]," MPRA Paper 61871, University Library of Munich, Germany.
    3. Klimczuk, Andrzej, 2011. "Transfer technologii w kształtowaniu srebrnej gospodarki," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 57-75.
    4. Klimczuk, Andrzej, 2013. "Srebrna gospodarka w dokumentach strategicznych państwa [Silver Economy in the State Strategic Documents]," MPRA Paper 61877, University Library of Munich, Germany.
    5. Klimczuk, Andrzej, 2015. "Regional Development in an Ageing Society: Overview of Selected Foreign and Polish Recommendations and Practices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 21-50.
    6. Klimczuk, Andrzej, 2021. "The Silver Economy as a Constructive Response in Public Policy on Aging," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 19-35.
    7. Klimczuk, Andrzej, 2012. "Społeczeństwo wielokulturowe i srebrna gospodarka. Wielokulturowość w kontekście starzenia się ludności [Multicultural Society and Silver Economy. Multiculturalism in the Context of an Ageing Popul," MPRA Paper 61876, University Library of Munich, Germany.
    8. Klimczuk, Andrzej, 2012. "Kapitał społeczny ludzi starych na przykładzie mieszkańców miasta Białystok," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 77953, December.
    9. Klimczuk, Andrzej, 2013. "Solidarność pokoleń w perspektywie strategicznej państwa [Solidarity between Generations in Strategic Perspective of State]," MPRA Paper 61875, University Library of Munich, Germany.

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