IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-28836-2_1.html
   My bibliography  Save this book chapter

Introduction

In: International Marketing in the Network Economy

Author

Listed:
  • Florian Kohlbacher

    (German Institute for Japanese Studies)

Abstract

‘In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge’ (Nonaka, 1991: 96). This statement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge-creating company (cf. also 3.4) in 1991. According to Wenger and Snyder (2000: 139), ‘[t]oday’s economy runs on knowledge, and most companies work assiduously to capitalize on that fact’, and Davis and Botkin (1994: 165) posit that ‘[t]he next wave of economic growth is going to come from knowledge-based businesses’. Indeed, significant numbers of scholars have observed that our society has evolved into a ‘knowledge society’2 (cf., for example. Bell, 1973; Drucker, 1969, 1993; Stehr, 1994; Stehr and Ericson, 1992; Toffler, 1990), and our economy into a ‘knowledge economy’ (cf., for example, Bertels and Savage, 1999; Burton-Jones, 1999; Drucker, 2002; Leibold, Probst, and Gibbert, 2002; Mokyr, 2002; Skyrme, 1999; Teece, 2000a).

Suggested Citation

  • Florian Kohlbacher, 2007. "Introduction," Palgrave Macmillan Books, in: International Marketing in the Network Economy, chapter 1, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28836-2_1
    DOI: 10.1057/9780230288362_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Klimczuk, Andrzej, 2014. "Rozwój regionalny wobec starzenia się społeczeństwa [Regional Development in the Context of the Population Ageing]," MPRA Paper 65373, University Library of Munich, Germany.
    2. Klimczuk, Andrzej, 2021. "The Silver Economy as a Constructive Response in Public Policy on Aging," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 19-35.
    3. Klimczuk, Andrzej, 2013. "Medialaby w kontekście solidarności pokoleń i wykluczenia robotycznego [Medialabs in the Context of Generations Solidarity and Robotics Divide]," MPRA Paper 61871, University Library of Munich, Germany.
    4. Klimczuk, Andrzej, 2012. "Społeczeństwo wielokulturowe i srebrna gospodarka. Wielokulturowość w kontekście starzenia się ludności [Multicultural Society and Silver Economy. Multiculturalism in the Context of an Ageing Popul," MPRA Paper 61876, University Library of Munich, Germany.
    5. Klimczuk, Andrzej, 2015. "Regional Development in an Ageing Society: Overview of Selected Foreign and Polish Recommendations and Practices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 21-50.
    6. Klimczuk, Andrzej, 2011. "Transfer technologii w kształtowaniu srebrnej gospodarki," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 57-75.
    7. Klimczuk, Andrzej, 2013. "Srebrna gospodarka w dokumentach strategicznych państwa [Silver Economy in the State Strategic Documents]," MPRA Paper 61877, University Library of Munich, Germany.
    8. Klimczuk, Andrzej, 2012. "Kapitał społeczny ludzi starych na przykładzie mieszkańców miasta Białystok," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 77953, September.
    9. Klimczuk, Andrzej, 2013. "Solidarność pokoleń w perspektywie strategicznej państwa [Solidarity between Generations in Strategic Perspective of State]," MPRA Paper 61875, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-28836-2_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.