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Marketing Through Turbulent Times

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  • Jenny Darroch

    (Peter F. Drucker and Masatoshi Ito Graduate School of Management)

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Suggested Citation

  • Jenny Darroch, 2010. "Marketing Through Turbulent Times," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-25118-2, October.
    • Handle: RePEc:pal:palbok:978-0-230-25118-2
    DOI: 10.1057/9780230251182
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    Cited by:

    1. Bhatti, Zeeshan Ahmed & Arain, Ghulam Ali & Akram, Muhammad Shakaib & Fang, Yu-Hui & Yasin, Hina Mahboob, 2020. "Constructive voice behavior for social change on social networking sites: A reflection of moral identity," Technological Forecasting and Social Change, Elsevier, vol. 157(C).

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