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Social Media: Giving a Voice Back to the People

In: Marketing Through Turbulent Times

Author

Listed:
  • Jenny Darroch

    (Peter F. Drucker and Masatoshi Ito Graduate School of Management)

Abstract

The 20th century “has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting the corporative power against democracy” (Alex Carey quoted in Camp 2001).

Suggested Citation

  • Jenny Darroch, 2010. "Social Media: Giving a Voice Back to the People," Palgrave Macmillan Books, in: Marketing Through Turbulent Times, chapter 0, pages 30-38, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25118-2_4
    DOI: 10.1057/9780230251182_4
    as

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    Cited by:

    1. Bhatti, Zeeshan Ahmed & Arain, Ghulam Ali & Akram, Muhammad Shakaib & Fang, Yu-Hui & Yasin, Hina Mahboob, 2020. "Constructive voice behavior for social change on social networking sites: A reflection of moral identity," Technological Forecasting and Social Change, Elsevier, vol. 157(C).

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