IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-25118-2_1.html
   My bibliography  Save this book chapter

Introduction

In: Marketing Through Turbulent Times

Author

Listed:
  • Jenny Darroch

    (Peter F. Drucker and Masatoshi Ito Graduate School of Management)

Abstract

Today, as I sat down at my computer to write, I scanned www.cnn.com as I often do. Monday January 26, 2009, was the day that many large corporations were announcing fourth quarter results for 2008 and the public had already been forewarned not to expect stunning news. But, as I scrolled through the headlines I noted that Home Depot was laying off 7,000 employees, Sprint was laying off 8,000, Caterpillar a further 5,000 (for a total of 20,000), Pfizer was buying Wyeth and planning to lay off 10% of the workforce or about 5,000 people, and ING had cut 7,000 positions. By the end of the day, Monday January 26, 2009, had been labeled Black Monday with a total of 71,400 jobs lost in just one day and over 200,000 since the start of the year — not to mention the 2.6 million jobs lost in 2008. The most jobs lost in one year since the end of World War II.

Suggested Citation

  • Jenny Darroch, 2010. "Introduction," Palgrave Macmillan Books, in: Marketing Through Turbulent Times, chapter 0, pages 1-7, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25118-2_1
    DOI: 10.1057/9780230251182_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-25118-2_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.