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Building Brand Value the Playboy Way

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  • Susan Gunelius

    (KeySplash Creative, Inc.)

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  • Susan Gunelius, 2009. "Building Brand Value the Playboy Way," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-23958-6.
    • Handle: RePEc:pal:palbok:978-0-230-23958-6
    DOI: 10.1057/9780230239586
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