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A Changing of the Guard

In: Building Brand Value the Playboy Way

Author

Listed:
  • Susan Gunelius

    (KeySplash Creative, Inc.)

Abstract

In the 1970s, the Playboy Casinos in England were booming. While other parts of Playboy Enterprises were struggling, Playboy Clubs were closing, Playboy magazine sales were falling, and the future looked bleak, the company placed much of its fate on the success of its casinos. In essence, the company made the same mistake it had made time and time again—focusing on short-term gains rather than long-term, sustainable strategies. In 1979, trouble began for Playboy’s English gaming operations when the British Gaming Board began investigating the British casinos for illegal activities, specifically, proof that a U.S. company, Playboy Enterprises, was controlling the British casinos in violation of the British Gaming Act.

Suggested Citation

  • Susan Gunelius, 2009. "A Changing of the Guard," Palgrave Macmillan Books, in: Building Brand Value the Playboy Way, chapter 0, pages 103-111, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23958-6_12
    DOI: 10.1057/9780230239586_12
    as

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