IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-23958-6_5.html
   My bibliography  Save this book chapter

Growth Explosion

In: Building Brand Value the Playboy Way

Author

Listed:
  • Susan Gunelius

    (KeySplash Creative, Inc.)

Abstract

If the 1950s are to be considered successful for Playboy, then the 1960s would have to be called unimaginable. At the start of a new decade, circulation of Playboy magazine was enjoying a comfortable 1 million copies per month with revenues of over $5 million pouring in each year. Playboy had made its mark and was here to stay. By 1961, the company grew to become a $20 million empire, and by 1969, yearly sales hit $96 million with circulation exceeding 5.5 million per month. Timing again played an important role in the growth of the Playboy brand when the 1960s ushered in a broader call for a sexual revolution that swept across America. Playboy stood proudly in the forefront of the call for change, and Hugh Hefner spoke out vehemently for the freedoms he felt all people should enjoy. Publicity and the buzz around Hugh Hefner and Playboy continued to grow, and ongoing brand extensions in the 1960s expanded the brand’s reach significantly.

Suggested Citation

  • Susan Gunelius, 2009. "Growth Explosion," Palgrave Macmillan Books, in: Building Brand Value the Playboy Way, chapter 0, pages 37-46, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23958-6_5
    DOI: 10.1057/9780230239586_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-23958-6_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.