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Selected Issues in Global Health Communications

Editor

Listed:
  • Muhiuddin Haider
  • Heather Nicole Platter
  • Bridget Higginbotham

Abstract

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Muhiuddin Haider & Heather Nicole Platter & Bridget Higginbotham (ed.), 2018. "Selected Issues in Global Health Communications," Books, IntechOpen, number 5244, January-J.
  • Handle: RePEc:ito:pbooks:5244
    DOI: 10.5772/intechopen.72462
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    More about this item

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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