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Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives

In: Selected Issues in Global Health Communications

Author

Listed:
  • Jiyoung An
  • Jinkyung Paik

Abstract

The importance of communication in healthcare has gained considerable attention especially with the rise of the model of patient-centered care. There are many types of messages between healthcare providers and consumers, which is an intangible form of healthcare message design (HMD) as a medium of communication. In the role, HMD is understood as an expansion of universal communicability and plays an important role in social communication. This chapter introduces the concept of HMD based on philosophical underpinnings and theoretical frameworks and defines the process of HMD. For the work, convergence research (or transdisciplinarity, and interdisciplinarity) was conducted, which entails integrating knowledge, theories, methods, data, and expertise from different disciplines.

Suggested Citation

  • Jiyoung An & Jinkyung Paik, 2018. "Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives," Chapters, in: Muhiuddin Haider & Heather Nicole Platter & Bridget Higginbotham (ed.), Selected Issues in Global Health Communications, IntechOpen.
    • Handle: RePEc:ito:pchaps:146967
    DOI: 10.5772/intechopen.76254
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    More about this item

    Keywords

    communication; convergence; interdisciplinarity; empathy; healthcare; nursing; philosophy; relationship; theory; transdisciplinarity;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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