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Entrepreneurship and the Market Economy

Author

Listed:
  • Mark Casson

Abstract

This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Mark Casson, 2024. "Entrepreneurship and the Market Economy," Books, Edward Elgar Publishing, number 23690.
    • Handle: RePEc:elg:eebook:23690
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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