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Unpacking Innovation

Author

Listed:
  • Marco Cucculelli

Abstract

Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies to compete effectively.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Marco Cucculelli, 2024. "Unpacking Innovation," Books, Edward Elgar Publishing, number 23074.
    • Handle: RePEc:elg:eebook:23074
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    File URL: https://www.elgaronline.com/view/book/9781035327461/9781035327461.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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