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Capturing value along the value chain: the role of business model innovation and technological innovation

In: Unpacking Innovation

Author

Listed:
  • Damiano Meloni
  • Marco Cucculelli

Abstract

In a value chain, different actors contribute to the creation of value. However, this value is not equally distributed along the chain. A firm that intends to capture a higher value share can reach this goal by innovating in several business areas, introducing new technologies, or, more generally, changing its business model. However, empirical evidence on the link between business model innovation (BMI) and value capture is still scant. In this study, we attempt to fill this gap by investigating the role that BMI and the adoption of new technologies play in a firm’s ability to capture value. Information on these variables comes from a unique survey involving about 6,000 Italian firms. The analysis shows that both business model changes and the adoption of new technologies are associated with an increase in the value share. This particularly holds when BMI relates to external relationships and when digital technologies are employed in the corporate operational area.

Suggested Citation

  • Damiano Meloni & Marco Cucculelli, 2024. "Capturing value along the value chain: the role of business model innovation and technological innovation," Chapters, in: Unpacking Innovation, chapter 3, pages 41-58, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:23074_3
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035327461.00008
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